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Hi, I’m Savannah!

I’m a university student passionate about all things marketing and advertising. Thanks for visiting!

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett
Latest Posts

How the Internet and Digital Technologies impact on the marketing mix has changed the cosmetic industry.

Since the rise of the internet and digital technologies we have all noticed the shift as businesses have turned to e-commerce. The way companies and brands conduct marketing activities and the conventional four Ps of marketing, product, price, promotion and place has been changed forever! Beauty and the cosmetic industry are moving away from theContinue reading “How the Internet and Digital Technologies impact on the marketing mix has changed the cosmetic industry.”

“COVID-19 spurs global marketing innovation and in the coming months, businesses will turn to digital strategy to survive Covid-19 (Marr, 2020).

The COVID-19 outbreak has forced many physical retailers to shut down due to government restrictions. Many businesses have turned to the online marketplace to challenge difficult times through innovation and evolving their digital marketing strategies. As mentioned in my previous blog https://digitalmarketing69602211.wordpress.com/2020/08/24/impact-of-digital-marketing-on-a-firms-strategic-decision-making/ there are many advantages for firm’s to use digital marketing tools as partContinue reading ““COVID-19 spurs global marketing innovation and in the coming months, businesses will turn to digital strategy to survive Covid-19 (Marr, 2020).”

Impact of digital marketing on a firm’s strategic decision making.

Strategic planning for a business involves analysing organisational goals and objectives, the external environment of the firm, internal environment, formulating strategies and then accomplishing strategies or strategy implementation. (Honeycutt et al, 2013) Businesses are constantly looking for improvement striving for the best execution of quality and productivity. Managers are concerned with content or tactics thatContinue reading “Impact of digital marketing on a firm’s strategic decision making.”

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About Me

Hi, I’m Savannah. I currently studying a Bachelors Degree of Marketing Management at the University of Canberra. My hobbies include all things sport, fashion and living a healthy life. This blog will focus on insights and current changes in Digital Marketing. After University I aspire to be part of teams that help businesses optimise resources available to us today! Digital Marketing is a fundamental and trending tool that I enjoy exploring. Read more

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